Have you heard of the Takatak Project? When I was looking for bright props for a fashion shoot, our friend Mary Velmonte’s pretty papier mâché horses popped into my head! So I borrowed some takas from their new Spring 2013 collection—aren’t they adorable?
But what exactly are takas?
Mary explained that the word ‘taka’ means ‘to mold from,’ and the word used to describe the process eventually became synonymous with the product, which is most often in the form of horses. Mary, a self-described “curly-haired art director and craft enthusiast” and ringleader of the Takatak Project, shares: “I grew up with takas. It’s like crayons to me. [The children’s show] Batibot showed my generation the art of making takas, and I was fascinated by that video. Recently, while I was touring Paete, Laguna (the birthplace of the takas), I could hardly find them. I noticed the craftsmen making the takas were old already. I felt sad; I wanted to keep the craft alive so that many other generations can enjoy it as much as I did when I was young.”
Like many brilliant ideas, the Takatak Project actually got its start from usapang lasing [drunken talk]—”with matching toast!” shares Mary. She and creative buds Claude Rodrigo Canete, Dexter Canete, and Missy Galang banded together two years with the lofty aim of resuscitating the taka industry, reviving interest, and generating sustainable business for the traditional craftsmen. And the best way to keep this craft culturally relevant to younger generations? Designing cute takas!
By putting a modern spin to this traditional craft, Takatak Project has turned takas into hip conversation pieces, delightful decor for children’s rooms, and even quirky gift ideas. For the Spring 2013 collection, the takas come in small, medium, and large sizes, and are painted in pretty pastels, playful prints, and whimsical florals (prices available upon request).
Can you resist these adorable designs? Needless to say, “Dotty” never left my house after I borrowed her for the shoot!
You can find Takatak Project at the 10A Alabama Crafts Fair and Balik Bukid Fair (visit their Facebook pages for the fair schedules). Most of the Spring collection will soon be available online at mymarquee.ph. For more information, find Takatak Project on Facebook or contact (2) 9267883 or mobile 0999 3666786.
All taka photos courtesy of Takatak Project.
*Linn Oeymo in head-to-toe Tory Burch photographed by Toto Labrador, styled by Pierra Calasanz-Labrador, makeup by Joyce de Dios- Ignacio, and hair by Ian Ed Manuales for Style Weekend, February 1 issue